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POWERADE

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PROBLEM

In a crowded sports drink aisle, shoppers don’t perceive meaningful differences, so performance claims blur together. Powerade’s 50% more electrolytes isn’t translating into motivation or habit change—limiting trial, preference, and repeat.

SOLUTION

We launched “50% More,” focusing on performance-led storytelling and measurable challenges that link 50% more electrolytes to giving 50% more effort. By pairing athlete-driven content with a goal-tracking prompt and retail bundles, we positioned Powerade as the fuel that turns extra effort into real results.

35%

INCREASE IN YOUTUBE PLAYS

25%

BOOST IN SOCIAL MEDIA FOLLOWERS

15%

UPLIFT IN PRODUCT SALES

PROJECT EXAMPLES

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