OUR STORY
STORYTELLERS?
WE'RE STORY MAKERS
Every great brand starts with a story. Ours began with a belief: marketing isn’t just about impressions, it’s about impact.
Trendcend was born at the crossroads of sports culture, creative storytelling, and performance marketing. We saw too many brands stuck between two extremes — flashy creative that didn’t convert, or bland performance ads that never inspired. So we built an agency that does both.
At the helm is CEO New Williams, a professional basketball player whose career taught him the power of discipline, storytelling, and community. On the court, he learned how culture moves people. Off the court, he saw how brands could authentically connect with audiences when they spoke the right language. That vision — to bridge culture and commerce — became the foundation of Trendcend.
What started as a vision shared between creatives has grown into a next-gen agency trusted by startups, sports-driven consumer brands, and forward-thinking companies ready to scale. Our team brings together backgrounds in marketing, production, design, and storytelling, unified by one mission: create work that drives attention, emotion, and ROI.
We’re not here to merely chase trends. We’re here to help brands transcend.
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OUR VALUES
STORY FIRST
Every great campaign begins with a narrative. We craft work that resonates emotionally and culturally before anything else.
PERFORMANCE DRIVEN
Likes don’t pay the bills. Every asset we create is designed to drive measurable growth, ROI, and long-term impact.
CULTURE FLUENT
We live in the worlds of sports, music, and streetwear — and help brands show up authentically, never as outsiders.
Agility & Efficiency
We move fast, adapt quickly, and deliver high-output creative without bloated timelines or budgets.
Collaboration Wins
Just like sports, success is a team game. We partner closely with our clients, creators, and communities to build together.
Excellence Always
From strategy to execution, we hold ourselves to the highest standard. Good isn’t enough — every detail matters.