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NEIMAN MARCUS

Fall In Play

PROBLEM

Back-to-School ≠ Neiman Marcus (perception gap): BTS is seen as budget/kids; NM owns luxe fall fashion—but not the BTS conversation.

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SOLUTION

We implemented a motion-led back-to-school strategy, focusing on kinetic storytelling with bouncing spheres and fall-layered models (Karlie Kloss & Sean O'Pry) across social, site, and windows. By pairing shoppable “Syllabus of Style” edits with stylist appointments, we positioned Neiman Marcus as the destination for elevated fall dressing.

60%

INCREASE IN SOCIAL MEDIA ENGAGEMENT

35%

UPLIFT IN IN-STORE SALES

25%

GROWTH IN ONLINE ORDERS

PROJECT EXAMPLES

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